Trapstar is among the most successful fashion labels. They’re part of Jay-Z’s Roc Nation, worn by celebrities from all over the globe. In 2019 they were named the the title of Best Streetwear brand during the World Fashion Awards – Supreme, Palace and Stussy were among the contenders in this category.
It is estimated to be worth of 300 billion dollars as of the year 2017 the industry of streetwear has grown to be one of the most significant trends in the fashion world in the past 30 years. And Trapstar was among the early big companies in the field.
Mikey, Lee and Will began the company in 2008, making t-shirts for them and their other friends. The word soon spread within their area, and their friends threatened to steal the design if they didn’t begin selling to a wider audience. The company began by selling their products through pop-up shops and their USP was in the way they packaged and shipped the merchandise. The clothes could be purchased by sending a text message at the label’s “trap telephone”. The payment and pickup could be made and the clothes were shipped in pizza containers. In 2010, they were able to pay for to purchase the Trapstar flagship store located in west London located on Portobello Road.
The names of the company, the group of friends claim to have come to the idea of Trapstar after having a chat about Lee’s stepdad. He stated: “You all think you’re something like fly boys, but in reality, you’re stuck… Let’s see if that you can make something out of yourself.” Mikey responded by declaring: “We may be trapped but there’s a star within everyone.”
The brand is known for its bold graphic hoodies and t-shirts as well as brand-repping caps, and the matching tracksuits Trapstar remains a bridge between design and urban. It is especially evident with the big celebrities like Rihanna, The Weeknd and A$AP Rocky showcasing the label. Co-founder Mikey stated: “We’ve been working on this since the year 2008 when it was a bit early of the UK streetwear scene . As the result, we’ve taken on a lot of responsibility in the. It wasn’t just because we wanted to expand this type of clothing; it was the entire culture surrounding it.”
Trapstar has also played on their “it’s a secret” tagline and managed to keep their identities hidden. To this day, they aren’t allowed to have photos published that show their entire face. They usually wear the ski mask or covering up their face by covering their hands. This exclusivity has created an enthralling buzz, leading to drops to be sold out, and some pieces became more sought-after, contributing to the sexiness, exclusivity and the exclusivity of streetwear.
Did You Know? Hype Locker UK stock the latest selection of Trapstar jacket.
Since the opening of their first store in 2010, the brand has been busy by collaborating on collections, collaborations and various other projects. Trapstar created Rihanna as well as Eminem’s Monster tour merchandise, and they created an exclusive line for Selfridges and worked on their Hitman gaming series. As we’ve mentioned before they’re signed by Roc Nation, and they were the first fashion company to do this. Mikey declared: “Everything we do comes from an organic connection”. Brands such as Nike are associated with sports and Palace shares the same connection in skateboarding. Trapstar holds a sway on the streets as well as the culture that surrounds it. “Trapstar isn’t just about clothes and people. We’ve always been the ambassadors for underground music. It’s just the way it is that some of these artists get noticed.”
The latest collaboration the brand had involved the south London hip-hop artist Dave for their exclusive Elements collection. The collaboration was inevitable to occur since Dace has been seen wearing Trapstar for a number of years. The brand released hoodies, t-shirts and joggers, all sporting the Trapstar logo and Dave’s “We’re All Alone in This Together album artwork. The brand remains one to keep an eye on and we’re looking forward the 2022 release date.