Have you heard that businesses with blogs earn an average of an extra 67 percent of leads monthly as compared to those without blogs?
What about the fact that 55 percent of marketers list blogging as their top priority?
You’ve got the idea. Blogging is no longer a sideline. It must be at the top of any marketing strategy particularly for those who work in the highly competitive automotive market.
But that’s probably not enough to convince you. You’re searching for more specific information on why blogging for car manufacturers and suppliers is crucial.
Below, we’ll go over five good reasons to start creating, managing, and promoting auto blogs. Let’s have a look!
1. Make Your Brand an Industry Leader
As an auto parts producer or retailer, you’ve come to know something that is true: there’s no shortage of competition. And for that reason, you’re constantly looking for a way to rise to the top.
When your brand is acknowledged as an industry leader people will notice them. Not only that, but customers trust you to guide them.
Blogging allows you to gain the trust of your followers. This is done by providing the advice and suggestions, sharing your opinion on the business as well as interviewing influencers within your field, and responding to questions (and that’s only the beginning).
When you have a blog for cars, you control every detail of what you post. From the topic to direction to the width, you’re in total control. This allows you to position your brand as you want it to be perceived by your customers – and it’s something that car enthusiasts love.
If positioning your brand (or you) by being an expert in the field among your top priorities, you should concentrate on producing content that falls within one of these six categories:
Educational content
Identification of trends
Research Reports
Interviews
Op-eds
Inspirational content
Some people may not agree with every piece of content that you publish. All you need to do is stay true to your brand’s values, share truthful data, and let your viewers share what they like and don’t think of.
It’s not easy to position yourself as a leader in the field of automotive and maintaining a quality blog is a great place to start.
2. More Search Engine Traffic for Your Car Blog
With so many different ways to bring traffic to your website, it’s easy to ignore search engine traffic. Particularly when you’ve attempted and have failed with SEO (SEO) before.
One of the greatest advantages of blogging is its capacity to create content that drives web traffic. If this happens, you’re able to get targeted traffic for free. No more paying for ads in Google as well as Facebook.
With 68 percent of online searches beginning on a search engine, like Google and Yahoo, it’s impossible to miss this chance. It’s too wonderful to ignore it.
Blogging allows you to produce content designed for the users as well as for search engines. It allows you to target keywords relevant to your field, product and services, all with the goal of generating relevant organic traffic.
For instance Here are some key words you may chase as an automobile parts manufacturer or retailer:
Manufacturer of auto parts
Car parts manufacturer
Auto Parts Store
Car parts retailer
Automotive parts that can be found in aftermarket
Repairs to autos
Car repair
Auto parts
Car parts
Auto industry news
Automotive news
New car auto parts
Imagine that you’re a blogger for an aftermarket retailer of auto parts. How much traffic could you drive to your website by ranking on the first page (preferably the top spot) of Google to search for “auto components” or a comparable keyword?
According to Ahrefs the term “auto parts” receives around 334,000 searches each month.
So even if you do not make it to the top spot – perhaps just the first page you’re still in line to receive traffic.
Let’s not sugarcoat it: there’s no easy way to get on the top of Google for keywords that are competitive. With the aid of a quality blog, you’re in a much better position to attain this aim.
3. A Space to Share Auto News
Where do you turn for auto industry news you want to share? Do you release an announcement to the media? Do you send out your mailing list? Do you heavily rely on social media?
While there are many methods to broadcast automotive news, a motoring blog is one of the most effective. Here’s why:
Full control: You’re given all the space and flexibility you require. This is unlike a press release, for instance, in which you need to work within the constraints of the distribution system. In the same way, you are able to collaborate with other bloggers in (or beyond) the company to assist in the process of creating content.
You know your audience Based on previous results, you have a general notion of the number of people who visit your blog everyday. In addition, when you look into your data, you’ll better understand who’s reading the blog, and also what information they’re looking for. This lets you tailor your news accordingly. Perhaps you realize that your audience is most fascinated by classic cars, car problems and anything related to do with aftermarket Kia parts. This information is invaluable for the process of blogging.
Opportunity to address any type of news: Maybe your company has launched a new service or product. Perhaps they’ve hired a new CEO or CMO. Perhaps you want to comment on the latest news item that’s making its rounds. With complete control, you can address any kind of auto news that you wish to. In doing so there are no limitations.
Automotive companies, including those that focus on manufacturing and components, are always in need of news to share with their followers. It’s best to share your news via the many channels you can, while putting a special attention to your blog’s performance.
4. Personalized Audience Engagement
It’s one aspect to share content with your audience. It’s quite another to get them engaged. This is where personalization is essential.
Here’s a telling excerpt from Salesforce:
Most customers (73 percent) have come to expect that companies understand their needs and expectations. Personalization , which is already acknowledged as having a huge influence on the customer journey — is a given. Customers expect a customized experience from the moment they first learn that they exist until making a decision to purchase from them. This could be, for example, seeing your ad on the side of a bus through to clicking “buy” on your eCommerce site. They also want these tailored experiences and concierge-like interaction with customer support.
This is a reference to having full control of your autoblog. You don’t need any person for permission. You can publish what want, when you want and with the intention of connecting with your audience on the level of a person.
Once you’ve defined your target group, you can develop content that is personalized and interesting.
Take for example an online retailer of auto parts that’s trying to reach individual car enthusiasts fascinated by electric vehicles.
What kind of blog posts can you post that will draw their attention?
Here are some titles:
The Most Popular Aftermarket Parts for electric Vehicles
What electric Cars are the most expensive to Fix?
Electric Car Reviews: Which Models Are the Most Trustworthy?
Repair parts for DIY projects Electric Volkswagen SUV Models
What Concept Cars Are You Most Excited About?
Supercars along with Sports Cars Are Expensive to Repair: Are you Okay with It?
The titles are personalised in the hope of reaching electric car owners. You can drill down further, when resources and time permit, with titles such as:
Which Electric Cars Sell Best in California?
The Average Cost of Electric Car Parts in the United States
BMW, Ford, or Toyota: Which Parts Cost the Most in NYC?
Which Green Car Do You See Most Often in Miami?
Road Trips Make Sure You Check These Parts Before You Go
It’s the Best Electric Car Repair Shop located in Chicago
We’ll leave you with this statistic Seventy-four percent of consumers are frustrated when content on websites does not meet their needs. That alone should drive your strategy for blogging.
5. Extra Content and Car Talk to share
There’s more to the blog post that what you see in the first place.
As a stand-alone thing, a blog post can bring in traffic from search engines, engage your audience and hopefully keep readers around long enough to reach out (or even buy).
Since you put a lot of time to create high-quality content, you shouldn’t just stop there. Here’s what this means:
Post your blog’s auto-generated content on social networks: For instance, if have a huge Facebook and Instagram following, you can use them to amplify your blog posts to your target audience. Not only will this enable you to reach those who are already familiar with your company, but it will be a great way to attract new customers.
Send it to your list of email marketing contacts If you don’t plan to share every blog post via emails, but sharing the post often when you have information that is useful you can use is smart. You hope that a good percentage of readers will reply or visit your website However, even the case that they don’t you can still be sure that they’ll check out the blog post. Brands such as Automoblog, Car and Driver as well as Humble Mechanic do this well.
Turn it into other forms of content. For example you can select the most engaging parts of the post to share via social networks. Make a few podcasts from the content. Gather a couple of blog posts and transform them into a research presentation or slideshow. This will allow you to present the most recent news and other articles in many different ways.
When you look at the blog post that has been written, you’ll notice more than what’s on the page. It is possible for you to disseminate the content to your readers while using it to develop other forms of marketing collateral.
If You Own Your Automotive Industry Blog
There’s one final aspect you should know about starting an auto blog you own it and no anyone can take it away from you.
When you share your content on social media the content could be taken off your account at any point. Perhaps the platform is shut down completely. Or maybe they decide to shut down or even ban your account.
It’s not the identical risk with your personal auto industry blog. You produce high-quality content about the subjects you choose with the knowledge that it will be available on your site until you choose to alter it.
Final Thoughts on Winning Big by Using an Auto Blog
Do you understand why blogging in automobile manufacturers is vital to your marketing success?
Although the five points above are enough reasons to run a car blog, don’t stop there. As more posts you produce your blog, the more advantages you’ll discover.
Soon, you’ll have an industry-leading blog that will position your brand to be successful. And along with that comes more traffic, more conversation and perhaps more revenue!
