Love them or perhaps hate them, Ugg boots have been a favorite fashion trend among young females in Canada for a while now today. They are like comfy slippers which will keep the feet comfortable even in the cold Canadian winter climate.
The UGG brand, a registered trademark of California based Deckers Outdoor Corporation, was created in 1978 in Southern California by Brian Smith and Doug Jensen, 2 young Australian surfers. The company originally had a slow start with only twenty eight pairs purchased in the very first season of theirs, but achieved a great deal of international recognition and momentum in 1994 when they had been used by the U.S. winter Olympic team.
We’re large fans of the special style of winter wear that UGG designs and also have been providing UGG boot cleaning services to clients across the GTA for more than ten yrs. As a result of the admiration of ours for the UGG brand we needed to create this special article detailing the company’s history, popular events which helped the brand grow along with other items which they’ve in store.
The UGG Story
Ugg boots have been in existence well before Jensen and Smith decided to make it right into a mainstream brand. The strategy of theirs to produce and sell these shoes under the title UGG was really influenced by an artisanal sheepskin boot style indigenous to New Zealand and Australia. These shoes were initially used by sheep shearers in the early 1920s since they were reluctant to wool yolk, that had been known to rot the average boots of theirs.
By the early 1970s, Ugg boots started to be popular among competitive surfers in Australia. Right after they started to be well known in the Australian surfer scene, the boots, together with ripped jeans, became banned in movie theatres around Sydney, further popularizing them in youth markets as a signal of rebellion.
Feeding off of this momentum, Jensen and Smith thought it will be a wise decision to make an unique brand name to produce and market the boot style in the California surfer scene. In 1979, one year after they was established up shop, Jensen handed over the share of his of the business to Smith because of to various other business commitments.
The UGG brand did not have some major breakthroughs until 1994 when the boots were used by the U.S. Olympic team placing them on the international stage. A year later Smith sold the business to Decker Brands for $14.6 million. At this stage the brand truly started to take off, experiencing double digit growth for many years, gaining significant popularity worldwide and opening up multiple brick and mortar stores worldwide.
UGGs In Culture that is Popular
Such as numerous popular fashion brands across the planet, among the greatest methods to get publicity and turn into a popular internationally recognised brand is actually having celebrity endorsements. UGGs managed to reach enormous levels of good results as a result of a number of situations which popularized the brand with the masses.
The very first one of those events taken place in 2003 when Oprah Winfrey included the boots on the next edition of her segment “Oprah’s Favorite Things”. Throughout this particular show Oprah purchased 350 pairs of UGG boots for the audience of her and staff causing an enormous surge of sales of the boots worldwide.
Exhibiting the boots in this fashion on the a favorite show caused UGG boots to additionally gain a big celebrity following. Lots of famous celebrities such as Kate Upton, Cameron Diaz, and Jennifer Lopez, among others, were usually seen as well as photographed wearing the boots. This particular marketing campaign allowed the UGG brand to experience unprecedented growth.
This year, Decker Brands made the decision to broaden into the male’s fashion industry, featuring New England Patriots quarterback Tom Brady in their first male’s campaign. Since this particular marketing strategy other important male A list celebrities like Leonardo DiCaprio and Ronnie Wood have been spotted wearing the boots.
The Lesser Known Side Of UGGs
Many individuals know UGGs due to their sheepskin boots which have grown to be very popular. What lots of people do not know would be that the UGGs brand actually creates a much broader spectrum of things. After they gained a lot of recognition from the Oprah Winfrey show along with other celebrity advertising campaigns, UGGs made the decision to enter various other markets expanding the brand into a billion dollar company.
Several of the various other items that UGGs produces include sandals, winter coats, socks, handbags, gloves as well as household products for example blankets, decorative pillows, sheepskin rugs and towels.