There are many reasons to consider marketing via text messages as an element of your customer communications
As more companies look to reach customers who are mobile SMS is now more and more essential to efficient multi-channel marketing. However, with a few digital marketing agencies offering SMS as a primary feature clients could be being left out of communication with their customers, and a higher ROI.
Organizations are mistakenly thinking that mobile marketing requires a large investments in apps. It doesn’t allow for personalized targeted communications and does not have solid analysis to justify the ROI. The truth is that access to mobile communication is much simpler than what people think and getting access to mobile users (smartphone as well as non-smartphone) can be as easy as sending a customized specifically targeted SMS message. The ability to initiate two-way SMS communication between a company and mobile users is vital to creating an image in the homes of the globe, provided that privacy of consumers is secured by legal requirements to opt-in.
In this article, we’ll review the most important findings from our whitepaper that we will present in our webinar on the advantages of making use of SMS marketing. We’ll also go over the reasons SMS is a must in an overall communications strategy and also ways to use it in multi-channel strategies for connecting with customers throughout the customer lifecycle.
1. It’s an immediate, direct channel
SMS is among the most instant channels and with a read percentage of 97% within fifteen minutes of sending and a guarantee that your messages of urgency are read quickly. An impressive 45% of SMS campaigns yield an effective ROI, which can be more than 50 percent by combining it with other well-known channels like email and social media.
2. Shortcodes can be used to speed up response time and help build your database
Let your customers make the first step by including a keyword or shortcode to printed collateral, ads and advertising boards, as and social media. This will ensure that your customers quickly become comfortable with the brand’s name and code, and are more likely to engage and react.
3. It can be integrated and supported with other channels.
It is crucial that all channels work in the context of the marketing mix, and SMS isn’t an exception. SMS is an excellent stand-alone channel, however , it can be used to complement and complement other channels for marketing like email and social media.
Apart from being wonderful by itself SMS also has the ability to support and enhance other mediums that are popular with consumers, including email and social media.
They can, for instance, serve to remind clients to read emails that a brand sends out for a period of time or even days prior to. A simple text message asking “have been reading our emails?” can help increase the number of emails opened by 20-30 percentage.
4. You can find out details about the customers you serve
SMS is an excellent way for getting feedback from your customers through surveys. Research has shown that an average of 31% of people respond to surveys via SMS, with the typical response time of users of just five minutes. So you will get excellent results in a very short amount of time.
5. Increase customer engagement
Consider SMS as a means to increase the ways your brand communicates with customers throughout the whole customer life-cycle. It is important for businesses to consider changing the kind of information they share as while consumers may appreciate news and updates on upcoming developments within the company but this information is best given via email. In this case, longer and more imaginative messages are more suitable.
While some marketers might think that texting is intrusive however, many customers are comfortable with text messages those who use local services such as hairdressers, garages, dentists or even public services such as the NHS. This is an excellent illustration to show how NHS engages its users with a high-engagement event!
In addition, brands can make use of text messaging to send out quicker, anticipated promotions that are related to sales, like discounts, vouchers promotions, birthday messages.
6. Response data allows you to analyze, track and improve
The tracking of important ROI, identifying clients using text messages, and tracking the delivery rate are achievable via SMS. This will expose the reality to the myth that SMS is as a channel that cannot be tracked and bringing it similar to the possibilities of email for a long time.
With these data companies can design more targeted marketing campaigns and continue to improve their understanding of their database of mobile customers. It’s not just that they can save money and increase ROI, but by identifying and segmenting out the numbers most likely to engage to SMS, a business can use SMS to reach out to those customers through email or other channels.
