Bigger is always better – isn’t it? Well, we’re happy to report this isn’t the case and that all stand sizes can serve your business well when used in the right way.
Large exhibition stands provide a wider floor space which will ensure you can display more accessories and products. As well as supplying plenty of walk around space for your stand visitors.
But with more space and accessories comes the need for a bigger budget. Large exhibition spaces can look outstanding and pull in a real crowd, but like we’ve mentioned, you don’t have to go big to make a lasting impression.
Smaller stand spaces are the most popular. This is because they’re kinder on the budget, high availability and create a more intimate exhibition experience.
If you’re using a smaller stand space, how can you stand out?
It’s how you use the space that will set you apart from the rest. The main agenda is to create something unique, and we hope we can help you with this journey.
The stand layout will be important and should be tailored to the flow of the traffic. Take a moment to study the isles near you & where you predict the busiest area could be. By doing so, you’ll be able to position your stand in a way that more visitors will be able to view your stand design.
An impressive, bold and eye-catching back drop will do some of the hard work for you. The hope is to attract the right visitor to the space. To save on space, limit the amount of floor standing accessories you have and use TV monitors, ceiling hanging displays or slimline options which will keep the floor as open as possible.
Using a TV monitor provides a visual interaction and can be used for videos or gaming. What ever the use, brackets fitted into the stand will assist with the space saving objective & provide an interesting aspect to the design.
High on the agenda is being memorable. Don’t fall into the trap of blending in with other stands or brand – make the space your own and showcase what your business is all about.
With a branded stand, accessories and the right member hosting the stand, the stand size won’t matter and your return on investment will be enough to get you planning the next.