Once upon a time, business and corporate video were an extravagance in a company’s marketing strategy. But that is no longer the case. Video is now an integral part and parcel of any marketing plan, no matter how small or large.
Current misconceptions surrounding videos persist from the past. Some of these misconceptions include:
Videos can be very expensive
Producing complicated products is not an easy task
Difficult to do right
It may not provide much value.
These misconceptions are addressed in this article. We will explain the true benefits of using video marketing to promote your business.
Video is the preferred way for consumers to access content
Video is a simple and easy way to deliver information in an engaging and personal manner. Video is a popular way to obtain information. Video is more effective than reading text. The information is more permanent than text. It is more enduring than text, which means that consumers will tend to consider it longer than they read page copy.
YouTube Videos are ranked high
YouTube is the second-largest search engine in world, surprising many. Youtube’s popularity has been a result of people using video more frequently. Google is the most popular search engine for facts. However, YouTube can be used to search for educational and how-to videos.
Search Engines Reward Videos
Videos are educational, as we have already mentioned. They are therefore extremely valuable to consumers. Search engines constantly strive to give the most relevant results when they search for keywords. Many times, video provides that value. When you search for something on Google, Yahoo! or Bing it will show up alongside the standard SERPs (Search Engine Response Pages).
If you embed video on your website, statistically it is 53 times more likely that your website will appear on Google’s first page. This is because video viewing increases the average site visit time.
Google sees it as an investment from your visitor. If they find something of value, they will reward you with high rankings.
Social Media Loves Video
Video can be used to communicate valuable information in a very short time and in a way that is easily understood.
It’s also very shareable, and social networks are the best place to share it. 64% of consumers will make a purchase after watching social media videos branded by brands. The number of shares generated by social video is 12 times greater than that from text and images.
This sharing level leads to targeted exposure. Mobile video is more important than ever. You may have tried reading a webpage or article on your mobile device, but it was difficult.
Corporate video production Birmingham is easier to consume than content on mobile devices. With 75% internet activity happening on mobile devices, it is important to take this into consideration. Handy devices will appreciate short and engaging videos with entertainment or educational value.
Videos can be recycled
The great thing about video content is that once you have it finished, it doesn’t end there. You can easily cut that final video into segments and send them out via your social media channels as shorter videos.
To send a completely new message, you can even edit the video content.
Video ROI is Off The Charts
Let’s get right to the meat of it. Although we understand that video integration into your marketing strategy is a significant investment, more than half of the owners of businesses that use it for their business say that video offers the highest return-on-investment of any marketing tactic.
Video is highly professional. It enhances the company’s reputation. It’s highly shared and highly influential. These reasons make it a great tool to increase trust in a company and generate sales leads.
Copyright – Inland Empire Business Network