The saying goes that an image is worth 1000 words. What better way to communicate to your audience than by delivering a thousand words at once? It doesn’t matter if you’ve been on the platform since its beginnings or are just beginning to learn about Instagram, it’s a must “insta-game,” all brands must be using Instagram for their marketing if they wish to reach their intended viewers. Instagram is extremely simple and one of the most intimate of mobile platforms. It’s an excellent platform for creating relationships with brands on more personal levels. If you think that it’s only for millennials, you’re mistaken. Brands of all ages are able to benefit from what the app can provide in terms marketing. Here are eight reasons all brands should consider using Instagram.
1. Smart Phones are More Popular
Because Instagram is an application for smartphones and it is essential to have a smartphone phone in order to access it. Fortunately, smartphones are becoming more widespread with each passing day. When people used to depend solely on computers or tablet for surfing the internet, today the majority of users utilize their smartphones for internet access. Contrary to Facebook as well as Twitter , Instagram thrives off its mobile application. As more and more and more people switch to smartphones and tablets, the possibilities for Instagram will continue to increase.
2. Your customers are guaranteed to see Your Posts
Since Facebook began charging for marketing and advertising, it’s becoming increasingly difficult for small businesses to compete against larger brands. With Instagram it is 100% of your content will be read by your “followers” and there cannot be a way to remove content from the newsfeed without completely removing an account from the feed. This means that more people can view every photo and posts which will bring more attention to your business.
3. People Are More Engaged With Instagram
A recent study revealed the fact that 71% of internet-connected adults are connected to Facebook while less than 26% internet adults are on Instagram. However, the smaller percentage of Instagram users is much more likely to interact and share content than the vast majority of users on Facebook will. Instagram has an average engagement of 4.21 per follower. That’s which is 58 times higher engagement per user than Facebook.
4. You can create a targeted Following Using Hashtags
Hashtags are a crucial feature as they enable your brand to direct your marketing efforts to those who are attracted to your service or product. A majority of businesses use seven hashtags for each photo they share. If you are searching for hashtags that most closely match your company You can identify people who are particularly interested in your product or service, and immediately target them instead of making a point of focusing attention on people who aren’t at all.
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5. Instagram Allows Creativity
Instagram is fundamentally an application for storytelling using images. There are a myriad of shades and filters you can use to your photos in order to display them in a manner that tells the narrative about your company. In addition, it lets you present your story over a long time. People can browse through your profile to see your company’s image without having to click on an image.
6. You can brand yourself through Content
The creation of posts to add content for your Instagram account is an uphill task but it’s worthy of the time and effort. Not only do your photos present your company’s product or service however, captions can also assist in branding your Instagram account. No matter what sector you’re in, a creative captions can elevate your blog post from being appealing images to one that is a hit with people enough to cause them to share the image with the people they follow. Advertising for free. Boom.
7. You Can Relate To Your Audience
A lot of fashion companies love to publish “behind the scenes” pictures of their creations. This gives the fans a glimpse at not just the final item but also the creative method that drove the designer to design this particular piece, or the entire line. This isn’t just limited to fashion, but also to. People love seeing the everyday routines of their brands. Your daily routine work will give your followers a intimate connection with your company or you that will increase your brand’s credibility and support for whatever it is you’re providing them.
8. It makes your brand easier to Find
Even if you don’t have all the reasons mentioned above having a presence on another type of social media will increase your chances of being found by potential clients. Studies show that, in accordance with the 81 percent of American users of websites, 52% utilize at least two social media platforms this is an impressive increase over earlier times. To get easily discovered through Google, you have to be able to post content across different platforms. This implies using multiple channels to boost your online visibility. Therefore, even though the presence of a Facebook page or even a Twitter accounts for your company is a great beginning and a good addition, Instagram could be a great way to improve your overall web presence.