It is important to leverage some type of language translation in order to unlock sustainable growth for your business if you currently serve (or plan to serve) customers in more languages. What’s the alternative? You could also hire native speakers to help you build duplicates of your departments (marketing, customer support, sales, etc.). Each language. It’s not difficult to see how this approach can be neither logical or scalable.
Tech-powered, high-quality language translation services can help your organization maximize the reach, impact and revenue-generating power of its communications across multiple languages and regions. Continue reading to learn four reasons you should not delay in getting started with top-quality language translation.
Accelerated global expansion
The number of technology-enabled organizations has increased dramatically over the past decade. Artificial intelligence, or the “Fourth Industrial Revolution”, has been a driving force in this phenomenon. The World Economic Forum states that AI “has potential to raise global income and improve the quality life for people around the world.” AI enables unprecedented gains in productivity, efficiency, and information accessibility at an exorbitant rate.
Machine translation has also transformed language from an operational constraint to a growth opportunity. Modern UK translation services are built on this technology and allow for a centralized way to operationalize language faster and at a larger scale. AI can help your business expand its reach and unlock the benefits that globalization brings, such as increased customer base, deeper talent pools, and greater market share.
Websites with more accurate content
You have made the decision that you want to tap new markets and expand your company’s reach into other languages. Now it’s time for you to think about how to translate your content to reflect your brand message and feel localized.
Coca Cola’s iconic “share a Coca Cola” campaign was a good example. In it, the beverage giant printed first names on bottles suited for different geographic regions. Coca Cola showed cultural consideration in China, where it is considered rude to call people by their first names, by using affectionate nicknames like close friend and classmate.
Localization is the act of adapting content to specific audiences and dialects.
These translation projects are not usually time-sensitive because this content is static. It may only be modified or added to once per year. Website pages are typically translated once and viewed by thousands to even millions of people over several years. They must be high quality and consistent with your organization’s style and tone.
This process is often more involved than other tech-enabled language translators. A page with frequently asked questions (FAQs) is translated first by AI and then by a team human editors. Finally, a senior editor reviews and approves the content to ensure its authenticity and accuracy.
Service to customers improved
Customer service is another area where language translation services may be of benefit. Customer service, like website content is important. We surveyed over 2,700 consumers worldwide and found that 92% said poor customer service will affect their trust in a brand.
People are highly sensitive to timeliness in customer support communications. According to the same survey, nearly half of customers surveyed said that fast response times are their number one priority. This was followed by quick resolution times (46%).
Professional translation solutions and services today are available in a variety of formats, from machine-only (like Google Translate), to human-only(like a translation agency). Machine-only options have a slower speed but lower quality. Human-only solutions are faster but more expensive and take longer to implement. Is it possible to have the best of both worlds.
AI-powered, human refined translation solutions make it possible. Many enable you to rapidly start serving new languages and increase agent productivity without needing additional staff. Our customer service software AI solution allows agents to quickly handle unexpected surges in customer demand, while also maintaining and improving the metrics that really matter.
Unified customer experience
Provide a consistent great customer experience (CX), including language translation services, to increase customer loyalty. PwC research revealed that one-third of global consumers are likely to abandon a brand they enjoy after having a bad experience.
Human-inthe-loop artificial intelligence allows organizations to deliver a personalized and unified customer experience regardless of the language they use. Panasonic’s European customer services team was helped by us to overcome language and contextual differences. We also reduced the costs of providing support in five languages by 60 percent. This blend of AI and human language translation will ensure that all of your agents can speak the same language, the language of the customer.
Learn more about the future of translation
You can’t ignore the benefits language translation services offer, from global growth acceleration to better multilingual customer support. With a better understanding about the options and differences between human and computer translation, you may be curious to discover why a mixture of both can work best.
